Month: October 2023

• Chery collaborates with IUCN to contribute to achieving carbon neutrality, nature positive, and global sustainable development;
• The partnership between Chery and IUCN involves two phases, starting with a focus on China and expanding to global initiatives in support of ecological conservation;
• Chery takes on the responsibility of green, environmental protection, energy conservation and emissions reduction, to create a beautiful world where humans and nature coexist harmoniously.

On October 17, 2023, Beijing Time, Chery Automobile Co., Ltd. and IUCN concluded the signing of a memorandum of cooperation in Wuhu, China. Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, along with Zhang Yan, IUCN China Representative, and Giuditta Andreaus, Senior Manager of Strategic Partnerships Unit at IUCN Headquarters jointly attended the signing ceremony.

This milestone moment signifies the official global launch of the “Cherish the Nature”. In the future, together with IUCN, Chery will collaboratively forge new ecological conservation and restoration models for forests, wetlands, and oceans. This initiative aims to contribute Chery’s efforts towards achieving carbon neutrality, nature positive, and promoting global sustainable development. (Chery Automobile Co., Ltd.: referred to as Chery; International Union for Conservation of Nature: referred to as IUCN)

According to the agreement, the collaboration between Chery and IUCN will be divided into two stages. With 2023-2024 constituting the first phase, Chery will focus on ecological practices with the main objective of “enhancing awareness and capabilities” in China. They will gather Chery’s “Global Nature Ambassadors” to engage in knowledge exchange and learning at China’s premier Nature-based Solutions (NbS) implementation sites. This will involve capacity building and strategic planning for NbS, as well as leveraging IUCN platform for capacity building to establish a foundation for global projects.

From 2025 to 2028, in the second stage, Chery will vigorously launch global projects in conjunction with IUCN-covered regions. They will promote the implementation of the “Cherish the Nature” NbS global initiative in countries and regions where Chery subsidiaries are established. It is planned to unveil the global initiative of the “Cherish the Nature” at the 8th IUCN World Conservation Congress in 2025, aiming to promote global ecological sustainability.

IUCN is the world’s largest and oldest global environmental conservation organization. Comprising over 1,400 member organizations, including governments and non-governmental entities from more than 170 countries worldwide, IUCN has gathered over 18,000 experts in fields such as species survival, environmental law, and protected areas. Over the past 75 years, IUCN has initiated nearly a thousand on-site projects and various activities across different regions worldwide. Functioning as a global “seeder” for environmental conservation efforts, IUCN has continuously rallied influential international organizations and companies.

IUCN holds significant influence in international environmental conventions and policies. Among IUCN’s highly effective environmental conservation initiatives, NbS have gained widespread attention worldwide in recent years.

IUCN defines NbS as actions to protect, sustainably manage, and restore natural and modified ecosystems that effectively and adaptively address societal challenges, while also providing benefits for human well-being and biodiversity.

As one of the earliest Chinese automotive companies to venture into the international market, Chery has consistently prioritized technological innovation and quality leadership. It has evolved into a cherished “Chinese business card” embraced by users in over 80 countries and regions worldwide. Chery’s global influence continues to grow steadily. Following the signing of the memorandum of cooperation, Chery will adhere to the core principles of “people-centeredness” ,”harmonious coexistence of humans and nature” and “respecting, adapting to, and protecting nature” as outlined in IUCN – Global Standard for NbS and Guidance for using the IUCN Global Standard for Nature-based Solutions. The company will focus on implementing NbS in natural ecosystems, agricultural ecosystems and urban ecosystems within the geographical scope of China. This is in pursuit of the vision to “embrace natural solutions and transition into an era of nature positive.”

James Hardcastle, Head of the Protected and Conserved Areas Team at IUCN, once stated, “China is one of the countries making the greatest contributions to conservation globally. Its commitment to nature conservation is resolute, and in this regard, China is winning the ‘World Cup’.”

With a 26-year development history, Chery has unwaveringly adhered to the concept of sustainable development. It has taken on the responsibility of green environmental protection and energy conservation, aligning itself with the global trend of electrification, intelligentization, and the era of “dual carbon” targets in the automotive industry revolution.

As the Memorandum of Understanding between Chery and IUCN is signed, the first “2023 Chery International User Summit” is drawing global attention, aiming to collaboratively shape a green new ecosystem with users worldwide. Chery will seize this opportunity of partnering with IUCN to strive towards becoming a significant participant, contributor, and leader in global green civilization construction. Chery aims to provide intelligent solutions in the field of ecological protection, working alongside the world to co-create a beautiful world where humans and nature harmoniously coexist, thus safeguarding the ecological balance of our planet.

About Chery

Acerca de Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.

After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.

• Chery signed a contract with UNICEF to help fund quality education for the most vulnerable and marginalized children
• Chery and will also support UNICEF education programmes in China, Mexico, South Africa and Turkey;

BEIJING / GENEVA, 17 October 2023– Chery Automobile and UNICEF announced a new two-year, $6 million partnership, in support of education programmes around the world.

17 October 2023, Mr. Zhang Guibing (second from the left), the President of Chery International and Ms. Amakobe Sande, UNICEF Representative to China (First from the right) announced a new global parntership between Chery Automobile and UNICEF.

Zhang Yuchi, Deputy Secretary-General of Wuhu Municipal People’s Government(first from the left)
Mr.Zhang Guozhong, EVP of Chery Automobile (third from the left)
Mr. Ning Bo, Secretary of the CPC Wuhu Municipal Party Committee(fourth from the left)
Manuel Pinzon, Chief of Partnerships and Innovation UNICEF(third from the right)
Mr. Yin Tong Yue, Chairman of Chery Group (second from the right)
Credit: Chery Automobile;

According to UNICEF’s State of Global Learning Poverty 2022, an estimated 70 per cent of the world’s 10-year-olds were unable to read and understand a simple sentence. This figure is up from 57 per cent before the global COVID-19 pandemic.

“We very much appreciate Chery’s support for UNICEF education programmes,” UNICEF Representative to China Amakobe Sande said. “This will help us provide quality education for some of the most vulnerable and marginalized children in China and around the world. It will also support countries to strengthen their education systems, to better serve children and communities.”

Ms. Amakobe Sande, UNICEF Representative to China speaks at the partnership signing conference. Credit: Chery Automobile；

‘This partnership holds the potential to transform the lives of millions of children worldwide,’ added Carla Haddad Mardini, Director, UNICEF Private Fundraising and Partnerships, ‘Funding from Chery will help us support those children who need it most, opening up avenues of hope and opportunity to enable them to realize their potential and build brighter futures. I extend my warmest congratulations to Chery for embarking on this journey with us.’

The partnership was officially launched with a signing ceremony at the first Chery International User Summit in Wuhu, China.The attendees of this summit include Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, and UNICEF’s Amakobe Sande, Representative to China, Sanaullah Panezai, Chief of Education, and Manuel Pinzon, Chief of Partnerships and Innovation.

The new partnership will help UNICEF tackle the learning crisis by supporting its global education programmes aimed at providing quality education to the most disadvantaged and marginalised children.

Chery will also support education programmes in China, Mexico, South Africa and Türkiye. This will include providing inclusive, healthy, and safe learning environments for children and adolescents, ensuring equal opportunities to learn and enhance their employability. Investing in education of the poorest children is the most cost-effective way to ensure a bright future for children, communities and countries.
At the signing conference, Yin Tongyue, Chairman of Chery Holding Group, said: “Over its 26-year development, Chery has placed a strong emphasis on corporate social responsibility. Chery has held a strong belief in taking responsibility and is actively engaged in global philanthropic activities, including disaster relief, environmental protection, targeted poverty alleviation, and education donation.

“Chery’s identity extends not only to a company that is dedicated to automotive R&D and manufacturing but also to a supporter of social responsibilities and historical significance. Chery will mobilize global resources, collaborate with partners from all sectors, and continue to contribute efforts to promote social progress and create a better way of life for all.

Mr. Yin Tongyue, President and General Manager of Chery Holdings Group, speaks at the signing conference. Credit: Chery Automobile ：

In 2022, UNICEF and partners enabled 37.8 million out-of-school children to receive a quality education, including 2.5 million children with disabilities, 3.1 million displaced children, and 18.6 million children affected by emergencies.

With Chery’s valuable contribution, UNICEF can continue to advance quality and inclusive education for millions of children around the world through its global education programmes and its and country led ones in China, Mexico, South Africa and Türkiye.

Chery has been expanding globally for 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Through this collaboration with UNICEF, Chery hopes to better promote the development of children’s education. In the future, Chery will continue to leverage its own advantages and influence, actively assume social responsibility, and ensure that more children have equal access to education and care

About Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.
After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.

About UNICEF:

UNICEF promotes the rights and well-being of every child in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information: www.unicef.org

UNICEF does not endorse any company, brand, product or service.

• Chery collaborates with IUCN to contribute to achieving carbon neutrality, nature positive, and global sustainable development;
• The partnership between Chery and IUCN involves two phases, starting with a focus on China and expanding to global initiatives in support of ecological conservation;
• Chery takes on the responsibility of green, environmental protection, energy conservation and emissions reduction, to create a beautiful world where humans and nature coexist harmoniously.

On October 17, 2023, Beijing Time, Chery Automobile Co., Ltd. and IUCN concluded the signing of a memorandum of cooperation in Wuhu, China. Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, along with Zhang Yan, IUCN China Representative, and Giuditta Andreaus, Senior Manager of Strategic Partnerships Unit at IUCN Headquarters jointly attended the signing ceremony.

This milestone moment signifies the official global launch of the “Cherish the Nature”. In the future, together with IUCN, Chery will collaboratively forge new ecological conservation and restoration models for forests, wetlands, and oceans. This initiative aims to contribute Chery’s efforts towards achieving carbon neutrality, nature positive, and promoting global sustainable development. (Chery Automobile Co., Ltd.: referred to as Chery; International Union for Conservation of Nature: referred to as IUCN)

According to the agreement, the collaboration between Chery and IUCN will be divided into two stages. With 2023-2024 constituting the first phase, Chery will focus on ecological practices with the main objective of “enhancing awareness and capabilities” in China. They will gather Chery’s “Global Nature Ambassadors” to engage in knowledge exchange and learning at China’s premier Nature-based Solutions (NbS) implementation sites. This will involve capacity building and strategic planning for NbS, as well as leveraging IUCN platform for capacity building to establish a foundation for global projects.

From 2025 to 2028, in the second stage, Chery will vigorously launch global projects in conjunction with IUCN-covered regions. They will promote the implementation of the “Cherish the Nature” NbS global initiative in countries and regions where Chery subsidiaries are established. It is planned to unveil the global initiative of the “Cherish the Nature” at the 8th IUCN World Conservation Congress in 2025, aiming to promote global ecological sustainability.

IUCN is the world’s largest and oldest global environmental conservation organization. Comprising over 1,400 member organizations, including governments and non-governmental entities from more than 170 countries worldwide, IUCN has gathered over 18,000 experts in fields such as species survival, environmental law, and protected areas. Over the past 75 years, IUCN has initiated nearly a thousand on-site projects and various activities across different regions worldwide. Functioning as a global “seeder” for environmental conservation efforts, IUCN has continuously rallied influential international organizations and companies.

IUCN holds significant influence in international environmental conventions and policies. Among IUCN’s highly effective environmental conservation initiatives, NbS have gained widespread attention worldwide in recent years.

IUCN defines NbS as actions to protect, sustainably manage, and restore natural and modified ecosystems that effectively and adaptively address societal challenges, while also providing benefits for human well-being and biodiversity.

As one of the earliest Chinese automotive companies to venture into the international market, Chery has consistently prioritized technological innovation and quality leadership. It has evolved into a cherished “Chinese business card” embraced by users in over 80 countries and regions worldwide. Chery’s global influence continues to grow steadily. Following the signing of the memorandum of cooperation, Chery will adhere to the core principles of “people-centeredness” ,”harmonious coexistence of humans and nature” and “respecting, adapting to, and protecting nature” as outlined in IUCN – Global Standard for NbS and Guidance for using the IUCN Global Standard for Nature-based Solutions. The company will focus on implementing NbS in natural ecosystems, agricultural ecosystems and urban ecosystems within the geographical scope of China. This is in pursuit of the vision to “embrace natural solutions and transition into an era of nature positive.”

James Hardcastle, Head of the Protected and Conserved Areas Team at IUCN, once stated, “China is one of the countries making the greatest contributions to conservation globally. Its commitment to nature conservation is resolute, and in this regard, China is winning the ‘World Cup’.”

With a 26-year development history, Chery has unwaveringly adhered to the concept of sustainable development. It has taken on the responsibility of green environmental protection and energy conservation, aligning itself with the global trend of electrification, intelligentization, and the era of “dual carbon” targets in the automotive industry revolution.

As the Memorandum of Understanding between Chery and IUCN is signed, the first “2023 Chery International User Summit” is drawing global attention, aiming to collaboratively shape a green new ecosystem with users worldwide. Chery will seize this opportunity of partnering with IUCN to strive towards becoming a significant participant, contributor, and leader in global green civilization construction. Chery aims to provide intelligent solutions in the field of ecological protection, working alongside the world to co-create a beautiful world where humans and nature harmoniously coexist, thus safeguarding the ecological balance of our planet.

About Chery

Acerca de Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.

After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions, and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.

• Chery signed a contract with UNICEF to help fund quality education for the most vulnerable and marginalized children
• Chery and will also support UNICEF education programmes in China, Mexico, South Africa and Turkey;

BEIJING / GENEVA, 17 October 2023– Chery Automobile and UNICEF announced a new two-year, $6 million partnership, in support of education programmes around the world.

17 October 2023, Mr. Zhang Guibing (second from the left), the President of Chery International and Ms. Amakobe Sande, UNICEF Representative to China (First from the right) announced a new global parntership between Chery Automobile and UNICEF.

Zhang Yuchi, Deputy Secretary-General of Wuhu Municipal People’s Government(first from the left)
Mr.Zhang Guozhong, EVP of Chery Automobile (third from the left)
Mr. Ning Bo, Secretary of the CPC Wuhu Municipal Party Committee(fourth from the left)
Manuel Pinzon, Chief of Partnerships and Innovation UNICEF(third from the right)
Mr. Yin Tong Yue, Chairman of Chery Group (second from the right)
Credit: Chery Automobile;

According to UNICEF’s State of Global Learning Poverty 2022, an estimated 70 per cent of the world’s 10-year-olds were unable to read and understand a simple sentence. This figure is up from 57 per cent before the global COVID-19 pandemic.

“We very much appreciate Chery’s support for UNICEF education programmes,” UNICEF Representative to China Amakobe Sande said. “This will help us provide quality education for some of the most vulnerable and marginalized children in China and around the world. It will also support countries to strengthen their education systems, to better serve children and communities.”

Ms. Amakobe Sande, UNICEF Representative to China speaks at the partnership signing conference. Credit: Chery Automobile；

‘This partnership holds the potential to transform the lives of millions of children worldwide,’ added Carla Haddad Mardini, Director, UNICEF Private Fundraising and Partnerships, ‘Funding from Chery will help us support those children who need it most, opening up avenues of hope and opportunity to enable them to realize their potential and build brighter futures. I extend my warmest congratulations to Chery for embarking on this journey with us.’

The partnership was officially launched with a signing ceremony at the first Chery International User Summit in Wuhu, China.The attendees of this summit include Ningbo, Secretary of the Wuhu Municipal Committee, and Mr. Yin Tongyue, Chairman of Chery Holdings Group, and UNICEF’s Amakobe Sande, Representative to China, Sanaullah Panezai, Chief of Education, and Manuel Pinzon, Chief of Partnerships and Innovation.

The new partnership will help UNICEF tackle the learning crisis by supporting its global education programmes aimed at providing quality education to the most disadvantaged and marginalised children.

Chery will also support education programmes in China, Mexico, South Africa and Türkiye. This will include providing inclusive, healthy, and safe learning environments for children and adolescents, ensuring equal opportunities to learn and enhance their employability. Investing in education of the poorest children is the most cost-effective way to ensure a bright future for children, communities and countries.
At the signing conference, Yin Tongyue, Chairman of Chery Holding Group, said: “Over its 26-year development, Chery has placed a strong emphasis on corporate social responsibility. Chery has held a strong belief in taking responsibility and is actively engaged in global philanthropic activities, including disaster relief, environmental protection, targeted poverty alleviation, and education donation.

“Chery’s identity extends not only to a company that is dedicated to automotive R&D and manufacturing but also to a supporter of social responsibilities and historical significance. Chery will mobilize global resources, collaborate with partners from all sectors, and continue to contribute efforts to promote social progress and create a better way of life for all.

Mr. Yin Tongyue, President and General Manager of Chery Holdings Group, speaks at the signing conference. Credit: Chery Automobile ：

In 2022, UNICEF and partners enabled 37.8 million out-of-school children to receive a quality education, including 2.5 million children with disabilities, 3.1 million displaced children, and 18.6 million children affected by emergencies.

With Chery’s valuable contribution, UNICEF can continue to advance quality and inclusive education for millions of children around the world through its global education programmes and its and country led ones in China, Mexico, South Africa and Türkiye.

Chery has been expanding globally for 20 years, with operations in over 80 countries and regions worldwide. Practicing social responsibility is an indispensable part of Chery’s global strategy. Chery conducts a diverse range of public welfare activities in various fields such as green development, environmental protection, social welfare, and talent development in global markets.

Through this collaboration with UNICEF, Chery hopes to better promote the development of children’s education. In the future, Chery will continue to leverage its own advantages and influence, actively assume social responsibility, and ensure that more children have equal access to education and care

About Chery

Kantar and Google jointly released the 2023 Chinese Global Brand Builders Top 50. Chery is the best Chinese global brand builder in cars and 14th in the overall list and its brand power has achieved strong growth.

Since its establishment, Chery has implemented a globalization strategy and has always adhered to technology-driven development, with the corporate vision of building an auto brand with international competitiveness and influence.

Relying on the continuous pursuit of technological innovation, Chery has become the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.

Through the implementation of product strategy, localization strategy and talent strategy, Chery focuses on developing domestic and international markets, continuously deepens globalization, and focuses on the brand core of green, technology, family and companionship.
After 26 years of development, Chery’s sales and service network covers more than 80 countries and regions and has more than 12 million users worldwide.

At the same time, Chery has carried out a variety of social contribution activities in the global market, involving green development, environmental protection, social welfare, personnel training and other fields, hoping to contribute to society through continuous efforts and provide better products for global consumers and service.

About UNICEF:

UNICEF promotes the rights and well-being of every child in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information: www.unicef.org

UNICEF does not endorse any company, brand, product or service.

The New TIGGO 7 Pro Max is built for all adventures with an advanced all-wheel drive system offering 6 intelligent driving modes: Eco, Normal, Sport, Snow, Muddy and Off-Road.

Arriving on South African shores, the New TIGGO 7 Pro Max takes already popular TIGGO 7 Pro range to a new level, offering drivers world class technology, all-wheel drive performance and an updated stand-out design.

The TIGGO 7 Pro range has already reached over 450 000 units sold globally in the past year alone – with more than 100 000 units attributable to the New TIGGO 7 Pro Max.

With the New TIGGO 7 Pro Max, Chery has once again proven its dedication to redefining the automotive landscape in South Africa.

A New Design That Will Turn Heads

Chery’s world class designers refused to settle for mere touch up when designing the New TIGGO 7 Pro Max. They demanded more than just increased performance and luxury; they crafted a unique visual style that would make the New TIGGO 7 Pro Max a true standout.

Adding to the exterior masterpiece is a bold, new grille boasting an intensely accentuated diamond pattern. Crafted from a dark gloss black polycarbonate weave, it’s embellished with chrome diamond-shaped highlights, fashioning an utterly distinctive and captivating front design.

But that’s not all. The lower sill and side intakes have undergone a transformation, resulting in a commanding, fierce road presence that’s bound to leave a lasting impression. While the new “Angel Wings” LED headlamps are an artful triumph of three-dimensional design.

The New TIGGO 7 Pro Max takes pride in its unique LED light-up sequence, both in the front and rear. As the sensors detect the key in hand, its LEDs lights perform a welcoming symphony, evoking a sense of grandeur and celebration every time the driver approaches the vehicle.

Visual upgrades extend to the 18-inch diamond-cut alloy wheels, with an elegant deep-dish pattern on the 2WD model and the all-wheel drive model flaunts an even larger 19-inch rim.

To top it off, the powered tailgate plays host to the inspiring vehicle-wide LED light strip, a hallmark of the TIGGO 7 Pro range. With such passionate attention to detail, Chery has truly outdone itself in making the New TIGGO 7 Pro Max an unforgettable SUV.

An Interior Masterclass

The New TIGGO 7 Pro Max is a true revolution in automotive design and technology, built to redefine the in-car experience, elevating every adventure the driver embarks on.

The cabin is illuminated in ambient light courtesy of a stepless LED light ring, which stretches from end-to-end, offering a spectrum of 64 captivating hues to create an immersive ambiance. The star of the dashboard is the 24.6-inch curved hyperboloid immersive screen that provides an ultra-high-definition display. This screen is the hub for information including climate controls, and a wealth of entertainment options, including wired and wireless Apple CarPlay and Android Auto, offering an advanced level of connectivity and convenience.

The control centre has been redesigned to provide a seamless and intuitive experience. With a short-travel, light-touch gear lever and a selection knob for swift changes in driving mode, the New TIGGO 7 Pro Max places control at your fingertips, allowing for a smooth and responsive all-wheel drive.

Luxury and comfort take centre stage with the inclusion of one-piece, perforated leather sport front seats, now equipped with electric adjustment for a personalised fit. While the premium 8-speaker SONY sound system offers an immersive auditory experience, ensuring you enjoy every moment of your journey.

Breathing fresh air has never been this satisfying, thanks to the enhanced air conditioning system, equipped with N95-level (pm 2.5) air purification capabilities. For the New TIGGO 7 Pro Max in Executive trim, the automatic quality control system (AQS) goes above and beyond by offering negative ion air purification, ensuring the cleanest in-cabin air quality.

The New TIGGO 7 Pro Max comes packed with exceptional features that Chery enthusiasts have come to expect, including an automated rear luggage door that opens when the driver approaches, dual-zone automatic climate control, “Hello Chery” Intelligent Voice Commands for effortless control, a vast panoramic sunroof covering over 1.1 square meters with an additional dark sunshade, and a state-of-the-art camera array that employs AI technology to provide a comprehensive view around the vehicle when needed. The wireless phone charging feature has been upgraded from 15W to an impressive 50W, ensuring rapid charging times for your devices.

Chery’s unwavering commitment to excellence and innovation shines brightly in every facet of the New TIGGO 7 Pro Max, setting a new standard for the in-car experience.

Safety Features You Can Depend On

Safety isn’t just a feature; it’s a core value embedded in the DNA of this extraordinary vehicle.

The New TIGGO 7 Pro Max comes equipped with a comprehensive suite of standard safety features that are designed to provide peace of mind for drivers and passengers. In particular, this model boasts an impressive eight airbags, a notable upgrade from the six airbags in the standard TIGGO 7 Range.

Safety doesn’t stop at the airbags. The New TIGGO 7 Pro Max ensures an even higher level of safety with the inclusion of ABS brakes and electronic stability control, all of which work together to create a protective cabin for occupants.

For those who seek the pinnacle of safety, the New TIGGO 7 Pro Max Executive raises the bar further with its level 2.5 Advanced Driver Assistance Systems (ADAS). The ADAS system in this model introduces an astonishing array of 17 intelligent safety features, a testament to Chery’s dedication to keeping drivers and passengers secure. These features include: Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Rear Collision Warning (RCW), Driver Monitoring System (DMS), Multi-Collision Brake (MCB) and Lane Change Assist (LCA).

With these advanced safety features, the New TIGGO 7 Pro Max not only meets but surpasses the stringent safety standards set by the most exacting crash-testing authorities, including the European New Car Assessment Programme (Euro NCAP), the Australian NCAP, and the rigorous Asian NCAP.

More Power

In the world of Max, power reigns supreme. The New TIGGO 7 Pro Max is no exception, powered by Chery’s remarkable 1.6 TGDI turbo-petrol ATECO engine, a true engineering marvel that roars to life with 145kW and 290Nm of torque. The insignia of this power is proudly displayed on the rear boot lid in the form of the 290T logo.

Chery’s dedication to engineering excellence is evident in the accolades they’ve earned. The New TIGGO 7 Pro Max’s powertrain is part of a distinguished line-up of Chery engines that emerged victorious in the prestigious China Heart competition for the most efficient engines.

But power is only half the story. The New TIGGO 7 Pro Max pairs this impressive engine with a dual wet clutch seven-speed DCT transmission. For the 2WD models, this delivers exceptional fuel efficiency and a power delivery that’s nothing short of exhilarating. AWD models receive power to all wheels, ensuring a commanding and responsive drive, making every journey a thrilling adventure.

The wait is over!

The Tiggo 7 Pro MAX in two-wheel drive is available immediately at dealers across South Africa.

For those yearning for the thrill of the all-wheel drive models, we invite you to visit your local Chery dealer. Here, you’ll experience the power of the Pro Max firsthand, and an exclusive opportunity to be among the first to pre-order it.

And the good news doesn’t stop there. Every model comes with a 5-year / 60,000 km service plan, along with Chery’s renowned 1-million-kilometre / 10-year engine warranty, a testament to the brand’s unwavering commitment to support its customers in their journeys.

The New TIGGO 7 Pro Max Range Includes:

• TIGGO 7 Pro Max Distinction 2WD – R529,900
• TIGGO 7 Pro Max Executive 2WD – R559,900
• TIGGO 7 Pro Max Executive AWD – R609,900

Introducing the New TIGGO 4 Pro LiT

For those seeking an affordable gateway to the world of Chery, look no further. Priced at just R279,900, the new Chery TIGGO 4 Pro LiT (pronounced Lite) offers an entry point to the Chery family while delivering an exceptional driving experience that’s anything but entry-level.

Despite its accessible pricing, the New TIGGO 4 Pro LiT retains the unmistakable Chery identity, from the captivating galaxy-themed front grille to the colour-coded and electrically adjustable side mirrors and roof rails.

Tony Liu, Executive Deputy General Manager of Chery South Africa, reaffirms the brand’s unwavering commitment to safety and quality, saying, “We have worked hard with our engineering team to limit our production costs on this model without compromising safety or the Chery driving experience that our customers and fans have become accustomed to.”

Inside the New TIGGO 4 Pro LiT’s cabin, practicality meets comfort. Fabric-covered seats, manual seat adjustment, and an injection-moulded plastic steering wheel have been thoughtfully chosen, while retaining the impressive 10.25-inch infotainment screen featuring Apple CarPlay and Android Auto.

Safety remains paramount, with dual front airbags, ISOFIX child seat anchors, ABR with traction control (TCS), electronic stability control (ESP), hill ascent and descent assist, and rear parking sensors. The New TIGGO 4 Pro LiT also comes equipped with tyre pressure monitoring as standard. Keyless access with a Start/Stop button, central locking, and automatic speed-sensitive locking are just a few of the many features this model offers.

The New Chery TIGGO 4 Pro LiT is available immediately at Chery dealerships across Southern Africa, accompanied by a 3-year / 30,000 km service plan and the Chery Group’s unparalleled 1 million / 10-year kilometre engine warranty.

Chery, once again, redefines the automotive landscape with its unwavering commitment to excellence, innovation, and accessibility.

Discover the world of Chery – where excellence meets affordability.

 

The New TIGGO 7 Pro Max is built for all adventures with an advanced all-wheel drive system offering 6 intelligent driving modes: Eco, Normal, Sport, Snow, Muddy and Off-Road.

Arriving on South African shores, the New TIGGO 7 Pro Max takes already popular TIGGO 7 Pro range to a new level, offering drivers world class technology, all-wheel drive performance and an updated stand-out design.

The TIGGO 7 Pro range has already reached over 450 000 units sold globally in the past year alone – with more than 100 000 units attributable to the New TIGGO 7 Pro Max.

With the New TIGGO 7 Pro Max, Chery has once again proven its dedication to redefining the automotive landscape in South Africa.

A New Design That Will Turn Heads

Chery’s world class designers refused to settle for mere touch up when designing the New TIGGO 7 Pro Max. They demanded more than just increased performance and luxury; they crafted a unique visual style that would make the New TIGGO 7 Pro Max a true standout.

Adding to the exterior masterpiece is a bold, new grille boasting an intensely accentuated diamond pattern. Crafted from a dark gloss black polycarbonate weave, it’s embellished with chrome diamond-shaped highlights, fashioning an utterly distinctive and captivating front design.

But that’s not all. The lower sill and side intakes have undergone a transformation, resulting in a commanding, fierce road presence that’s bound to leave a lasting impression. While the new “Angel Wings” LED headlamps are an artful triumph of three-dimensional design.

The New TIGGO 7 Pro Max takes pride in its unique LED light-up sequence, both in the front and rear. As the sensors detect the key in hand, its LEDs lights perform a welcoming symphony, evoking a sense of grandeur and celebration every time the driver approaches the vehicle.

Visual upgrades extend to the 18-inch diamond-cut alloy wheels, with an elegant deep-dish pattern on the 2WD model and the all-wheel drive model flaunts an even larger 19-inch rim.

To top it off, the powered tailgate plays host to the inspiring vehicle-wide LED light strip, a hallmark of the TIGGO 7 Pro range. With such passionate attention to detail, Chery has truly outdone itself in making the New TIGGO 7 Pro Max an unforgettable SUV.

An Interior Masterclass

The New TIGGO 7 Pro Max is a true revolution in automotive design and technology, built to redefine the in-car experience, elevating every adventure the driver embarks on.

The cabin is illuminated in ambient light courtesy of a stepless LED light ring, which stretches from end-to-end, offering a spectrum of 64 captivating hues to create an immersive ambiance. The star of the dashboard is the 24.6-inch curved hyperboloid immersive screen that provides an ultra-high-definition display. This screen is the hub for information including climate controls, and a wealth of entertainment options, including wired and wireless Apple CarPlay and Android Auto, offering an advanced level of connectivity and convenience.

The control centre has been redesigned to provide a seamless and intuitive experience. With a short-travel, light-touch gear lever and a selection knob for swift changes in driving mode, the New TIGGO 7 Pro Max places control at your fingertips, allowing for a smooth and responsive all-wheel drive.

Luxury and comfort take centre stage with the inclusion of one-piece, perforated leather sport front seats, now equipped with electric adjustment for a personalised fit. While the premium 8-speaker SONY sound system offers an immersive auditory experience, ensuring you enjoy every moment of your journey.

Breathing fresh air has never been this satisfying, thanks to the enhanced air conditioning system, equipped with N95-level (pm 2.5) air purification capabilities. For the New TIGGO 7 Pro Max in Executive trim, the automatic quality control system (AQS) goes above and beyond by offering negative ion air purification, ensuring the cleanest in-cabin air quality.

The New TIGGO 7 Pro Max comes packed with exceptional features that Chery enthusiasts have come to expect, including an automated rear luggage door that opens when the driver approaches, dual-zone automatic climate control, “Hello Chery” Intelligent Voice Commands for effortless control, a vast panoramic sunroof covering over 1.1 square meters with an additional dark sunshade, and a state-of-the-art camera array that employs AI technology to provide a comprehensive view around the vehicle when needed. The wireless phone charging feature has been upgraded from 15W to an impressive 50W, ensuring rapid charging times for your devices.

Chery’s unwavering commitment to excellence and innovation shines brightly in every facet of the New TIGGO 7 Pro Max, setting a new standard for the in-car experience.

Safety Features You Can Depend On

Safety isn’t just a feature; it’s a core value embedded in the DNA of this extraordinary vehicle.

The New TIGGO 7 Pro Max comes equipped with a comprehensive suite of standard safety features that are designed to provide peace of mind for drivers and passengers. In particular, this model boasts an impressive eight airbags, a notable upgrade from the six airbags in the standard TIGGO 7 Range.

Safety doesn’t stop at the airbags. The New TIGGO 7 Pro Max ensures an even higher level of safety with the inclusion of ABS brakes and electronic stability control, all of which work together to create a protective cabin for occupants.

For those who seek the pinnacle of safety, the New TIGGO 7 Pro Max Executive raises the bar further with its level 2.5 Advanced Driver Assistance Systems (ADAS). The ADAS system in this model introduces an astonishing array of 17 intelligent safety features, a testament to Chery’s dedication to keeping drivers and passengers secure. These features include: Adaptive Cruise Control (ACC), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Blind Spot Monitoring (BSM), Rear Cross Traffic Alert (RCTA), Rear Collision Warning (RCW), Driver Monitoring System (DMS), Multi-Collision Brake (MCB) and Lane Change Assist (LCA).

With these advanced safety features, the New TIGGO 7 Pro Max not only meets but surpasses the stringent safety standards set by the most exacting crash-testing authorities, including the European New Car Assessment Programme (Euro NCAP), the Australian NCAP, and the rigorous Asian NCAP.

More Power

In the world of Max, power reigns supreme. The New TIGGO 7 Pro Max is no exception, powered by Chery’s remarkable 1.6 TGDI turbo-petrol ATECO engine, a true engineering marvel that roars to life with 145kW and 290Nm of torque. The insignia of this power is proudly displayed on the rear boot lid in the form of the 290T logo.

Chery’s dedication to engineering excellence is evident in the accolades they’ve earned. The New TIGGO 7 Pro Max’s powertrain is part of a distinguished line-up of Chery engines that emerged victorious in the prestigious China Heart competition for the most efficient engines.

But power is only half the story. The New TIGGO 7 Pro Max pairs this impressive engine with a dual wet clutch seven-speed DCT transmission. For the 2WD models, this delivers exceptional fuel efficiency and a power delivery that’s nothing short of exhilarating. AWD models receive power to all wheels, ensuring a commanding and responsive drive, making every journey a thrilling adventure.

The wait is over!

The Tiggo 7 Pro MAX in two-wheel drive is available immediately at dealers across South Africa.

For those yearning for the thrill of the all-wheel drive models, we invite you to visit your local Chery dealer. Here, you’ll experience the power of the Pro Max firsthand, and an exclusive opportunity to be among the first to pre-order it.

And the good news doesn’t stop there. Every model comes with a 5-year / 60,000 km service plan, along with Chery’s renowned 1-million-kilometre / 10-year engine warranty, a testament to the brand’s unwavering commitment to support its customers in their journeys.

The New TIGGO 7 Pro Max Range Includes:

• TIGGO 7 Pro Max Distinction 2WD – R529,900
• TIGGO 7 Pro Max Executive 2WD – R559,900
• TIGGO 7 Pro Max Executive AWD – R609,900

Introducing the New TIGGO 4 Pro LiT

For those seeking an affordable gateway to the world of Chery, look no further. Priced at just R279,900, the new Chery TIGGO 4 Pro LiT (pronounced Lite) offers an entry point to the Chery family while delivering an exceptional driving experience that’s anything but entry-level.

Despite its accessible pricing, the New TIGGO 4 Pro LiT retains the unmistakable Chery identity, from the captivating galaxy-themed front grille to the colour-coded and electrically adjustable side mirrors and roof rails.

Tony Liu, Executive Deputy General Manager of Chery South Africa, reaffirms the brand’s unwavering commitment to safety and quality, saying, “We have worked hard with our engineering team to limit our production costs on this model without compromising safety or the Chery driving experience that our customers and fans have become accustomed to.”

Inside the New TIGGO 4 Pro LiT’s cabin, practicality meets comfort. Fabric-covered seats, manual seat adjustment, and an injection-moulded plastic steering wheel have been thoughtfully chosen, while retaining the impressive 10.25-inch infotainment screen featuring Apple CarPlay and Android Auto.

Safety remains paramount, with dual front airbags, ISOFIX child seat anchors, ABR with traction control (TCS), electronic stability control (ESP), hill ascent and descent assist, and rear parking sensors. The New TIGGO 4 Pro LiT also comes equipped with tyre pressure monitoring as standard. Keyless access with a Start/Stop button, central locking, and automatic speed-sensitive locking are just a few of the many features this model offers.

The New Chery TIGGO 4 Pro LiT is available immediately at Chery dealerships across Southern Africa, accompanied by a 3-year / 30,000 km service plan and the Chery Group’s unparalleled 1 million / 10-year kilometre engine warranty.

Chery, once again, redefines the automotive landscape with its unwavering commitment to excellence, innovation, and accessibility.

Discover the world of Chery – where excellence meets affordability.

 

On October 15th,, in the morning, the 2023 Chery International User Summit was held for the first time, at the Chery International Corporation in Wuhu, China, with the theme “New Journey, New Life,” aiming at creating together a new ecosystem with Chery’s global users.

It is understood that this summit has invited 500 international media and Chery users from 40 countries and regions worldwide, to explore together the establishment of Chery’s new ecosystem. At Chery International Corporation, Chery users worldwide deepened their understanding of Chery, solidifying their confidence in co-creating with Chery and aiding Chery in its accelerated journey towards the center stage of the world.