Month: November 2022

• 10 000-unit milestone hit in less than one year
• Dealer network now at 74 units
• Chery a Top 10 brand in South Africa

Chery is celebrating its first year in South Africa with a range of special deals and rewards to current and potential customers. It is also celebrating several major milestones, including reaching the Top 10 in South Africa in its first year of operation.

“You can measure a brand’s success with many different metrics, but none are more rewarding than the number of units sold. For us, each customer who signs an offer to purchase on a new Tiggo Pro is a vote of confidence in our brand and we are very thankful for that,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

If unit sales is a vote of confidence in the Chery brand, then South Africans are in full support of Chery. In its first 11 months of sales, Chery has surpassed 10 000 units.

Such a major milestone is rarely achieved by any brand in one year, let alone by a brand in its first year of operation. It not only establishes Chery as one of the largest brands in the country, but also solidifies its position on the top 10 list of most-popular brands in South Africa.

Says Liu: “We would not have been able to achieve this massive milestone without the support and hard work of our dealer network. Some of these dealers also celebrate their first year in November, while other dealers have only joined more recently.”

Chery now has 74 fully operational dealers across South Africa, offering sales, service and after-sales support. This, like its sales volumes, ranks it among the top brands in South Africa.

“We will continue to add dealers in South Africa where we see an opportunity to better support our Chery family. At the same time, we will look at possible expansion in neighbouring countries,” says Liu.

To celebrate the major milestones, and its first year in Mzansi, Chery has launched a flood of special deals on every Tiggo Pro model. A full list of deals is available on chery.co.za/finance-deals/. It has also added a competition for a randomly chosen person who has taken one of the Tiggo Pro models for a no-obligation test drive.

The competition offers the person who tested the Tiggo Pro with a two-night stay in the ultra-luxurious Train on the Bridge Hotel near Skukuza in the Kruger National Park.
The prize is worth R45 000 and it includes a two-night stay in the hotel, all drinks, meals, spa treatments and game drives. Chery will even throw in a R5 000 fuel voucher for the road trip to and from the hotel.

With regards to vehicle finance specials, the list is long and growing. Chery is offering new customers a payment holiday from November to February 2023 on any new Tiggo 7 Pro and Tiggo 8 Pro. Monthly repayments start at R5 557 for the Tiggo 7 Pro and R6 299 per month for the Tiggo 8 Pro. In the case of the Tiggo 8 Pro, Chery will even extend the service plan to seven years at no extra cost.

The company recently reported 132 828 sales in October, making it the fifth consecutive month in which it sold more than 100 000 units in a single month. In comparison, the total sales in October are 50,4% higher than the same month last year.

The stellar sales in October, across all its markets, has also pushed the company’s total sales past 1 million units to a total of 1 026 758 vehicles for the first time. In total, Chery is already up by 38,8% compared to last year.

An analysis of the global sales figures shows that all of Chery’s products are well received in the markets in which they are sold. This is especially true for the Tiggo range of products, which are the flagship models under Chery’s Hero Product Strategy.

In the period under review, Chery for instance sold 134 900 Chery Tiggo 7 Pro models and a massive 159 900 Chery Tiggo 8 Pros.

Chery’s massive sales success is reflected in its South African performance, where it recently welcomed its 10 000th customer.

The company entered South Africa in 2021 and started selling the Chery Tiggo 4 Pro in November. It means that it has sold more than 10 000 units in its first year in the country and in less than 11 months.

In other markets, Chery is doing equally well. In Brazil for instance, Chery has sold 29 854 units in the first ten months for a market share of 2,38%. This makes the Chery brand one of the top 10 selling brands in the country.

The Brazilian public also chose the Chery Arrizo 6 sedan as their top vehicle in the Best Value Resale Awards 2022.

In the Middle East, the Chery Tiggo range won the title of Most Intelligent Pioneering Vehicle in their vehicle awards and the range doubled their market share in the past year.

Speeding up for the World Cup

As a partner to the FIFA World Cup Qatar 2022, Chery will accelerate its globalisation goals during the upcoming tournament.

Chery’s World Cup marketing campaign will include a unique outdoor display where it will light up various landmarks in countries such as Qatar, Brazil and Mexico. It will also kick off the celebration with millions of soccer fans with its TikTok “Play Together” campaign.

And while the celebrations around the FIFA World Cup Qatar 2022 will be going on around the world, Chery will also provide vehicles to the security services in Qatar and to more than 10 countries coming to compete. It will also provide a free shuttle service from the Doha airport in Chery vehicles to Chery owners coming for the beautiful game.

With the kick-off of the World Cup and a positive market at the end of the year, Chery is expected to set another record high in the next two months to round off 2022.