Month: August 2022

The new SUV was confirmed for its first viewing on the African continent as part of Chery’s display at Kyalami. It is expected to draw the same masses of adoring car lovers as it has done at auto shows across the world.

“The OMODA 5 is the next step for Chery, both here and worldwide. It will be the first vehicle to showcase our new ‘Art in Motion’ design language and will be fitted with some of the most modern performance and luxury technologies that the automotive industry has to offer,” says Tony Liu, Deputy General Manager of Chery South Africa.

The OMODA 5 is not simply an evolution of the Chery design language. Instead, it leaps ahead into a new era of light and shade, deeply sculpted dynamic lines and a heady mix of style and technology that Chery has dubbed Art in Motion.

From outside, the OMODA 5 looks like no other sport SUV. It has a uniquely sculpted grille with stacked headlights and LED running lights that were angled to capture light and shade from any angle. In fact, the designers have created lines on both the horizontal and vertical planes that are designed to reflect on each other to delight and amaze onlookers.

The OMODA 5’s centrepiece grille sets the scene for a visual treat of dynamic and ultra-modern lines, including a sharply creased hip line, dual stacked rear spoiler, light bar rear light system with a stacked light cluster design that simulates a barcode.

Inside, the OMODA 5 takes its cue from the world of high-performance SUVs, with body hugging sport seats, dual tone leather trim with contrasting stitching, aluminium seat inserts and a sporty and dynamic steering wheel and cockpit.

In the luxurious cabin, the Chery designers have also used the interplay of light and shadow to create a feeling of futuristic luxury.

“The OMODA 5 will whet South Africans’ appetite for the next generation of sporty and luxurious SUVs. Not only will it have every conceivable luxury and intelligent safety feature as standard, but it will be ready for future propulsion technologies, such as hybrid, electric and even hydrogen power,” says Liu.

Chery has introduced the Tiggo 4 Pro, Tiggo 7 Pro and flagship Tiggo 8 Pro in recent months, and it has become so popular that Chery has reached a Top 10 position in South African vehicle sales in record time (less than 1 year).

“Our feedback from dealers and customers show that they truly love our combination of style, technology, performance and our industry-leading 10 year / 1-million-kilometre warranty and peace of mind. We have been in South Africa for less than a year, but we already feel well at home and cannot wait to show our newest models to car fans and customers at the Festival of Motoring.”

The 2022 Festival of Motoring is scheduled for 26 – 28 August at Kyalami in Gauteng.

• Chery reports sales figures from July 2022
• Total sales of 1 262 vehicles make it a Top 10 passenger vehicle brand

South Africa has a new Top 10 passenger vehicle brand – Chery!

Chery South Africa has officially reported its sales numbers to naamsa, the automotive business council, for the first time in July 2022. This is a mere eight months after it introduced its first SUV – the Chery Tiggo 4 Pro – in the local market.

According to naamsa, Chery’s sales of 1 262 new Tiggo Pro models in July make it the eighth most popular passenger vehicle brand in the country.
Chery entered the new vehicle market in late November 2021 with the Tiggo 4 Pro range. This model range remains the most popular in the Chery line-up thanks to its highly competitive entry price and unmatched level of specifications.

The Chery Tiggo 8 Pro joined the line-up in late February 2022, and the newest addition, the Tiggo 7 Pro, only landed on showroom floors in May 2022.

In July, the Tiggo 4 Pro range represented 689 units of the total 1 262 units sold. This ranks it in the top five best-selling SUVs in its segment. In total volume, it is followed by the Tiggo 7 Pro (372 units) and the flagship Tiggo 8 Pro (201 units). Both these luxury SUVs now rank first in their respective segments, based on sales.

“Chery’s sales performance is a tribute to our dealer network, which has been our greatest ambassador and which has been exemplary in its treatment of our Chery customers,” says Jay Jay Botes, National Sales Manager of Chery South Africa.

According to Botes, all of Chery’s sales were made through the dealer network and not as bulk sales to fleet or rental companies. This means that the total sales figure is a perfect representation of Chery’s acceptance by South African motorists.

“We realise that South Africans are under significant economic pressure and that they need the best possible value for money when buying a vehicle. That is why we have put so much effort into creating our 1-million-kilometre mechanical warranty and our best-in-class list of luxury and safety specifications in every Tiggo Pro,” says Botes.

Botes explains that Chery has extended its support of South African customers to also include previous Chery owners.

Chery South Africa launched a special Legacy Customer Campaign in April this year. It has since actively invited customers who purchased a vehicle from an importer before Chery entered the market to join the Chery family and have their vehicles safely and comprehensively serviced at their local Chery dealer.

“We look forward to welcoming more people to the Chery brand as our network of dealers grows further and as we introduce more models to the Chery range,” says Botes.

Chery currently has 60 dealers and it will soon announce new dealers and expand to neighbouring countries in Africa.