Month: July 2022

Chery hosted its inaugural #WithCheryWithLove (#WCWL) Customer Event this past weekend (24 July 2022) at Gold Reef City. It welcomed 120 customers and their families who joined the festivities free of charge and welcomed their guests on a red carpet with a whole ensemble of entertainers and musicians in tow.

With Chery With Love is a global fan-driven movement where Chery staff, dealers and fans enjoy time together, share their love for their vehicles and often join hands to help those less fortunate. Chery South Africa and its fans are enthusiastic supporters of this initiative, despite the company being less than one year old in South Africa.

In the past few months, under the With Chery With Love banner, Chery South Africa and its network of supporters have actively collected water, food and other donations for disaster-victims in KwaZulu-Natal, have joined hands with the runners in the popular RUNYOURCITY series and helped one runner to win a Tiggo 4 Pro and have donated food, toys and sweets to orphans for Nelson Mandela Day, to name but a few of the many initiatives.

“We can thank our fans, dealers and the larger Chery family for making the With Chery With Love movement such a success. South Africans are a hearty bunch and always have an open hand for the needy.

“This has ensured that South Africa features high up on the countries that have embraced Chery and its With Chery With Love campaign and it has spurred us on to host many more of these Customer Events across South Africa,” says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.

For its first event, Chery chose a theme that was befitting of the Johannesburg environment. Guests met at Gold Reef City under the theme “Heart of Gold” and spent the day with the Chery team and a handful of customised Chery Tiggo Pro SUVs.

The day started with a red-carpet welcome, complete with gifts, snacks and entertainment that included a host of special treats for kids.

After the friendly welcome, the guests joined Chery South Africa’s team for an information session on what Chery has done in South Africa, all the benefits that Chery’s owners enjoy and the exciting future of the brand and its products in South Africa.

The morning also included a guided tour of the Gold Reef City mine, complete with a gold pouring demonstration, followed lunch and a special large-scale colouring event where young and old helped to draw and colour a large Johannesburg-themed Chery artwork. This participative art piece will now enjoy pride of place in the Chery South Africa offices.

After all the entertainment, guests were invited to participate in the theme park rides and have some leisure time. The festivities wrapped up with a give-away to the young ones in the audience, before each happy family and Chery friend left with a goodie bag in hand.

“We had so much fun treating our customers and dealers at our very first Customer Event. We will now take to the road to host families across the country at similar events, starting with Cape Town and KwaZulu-Natal.

“Chery fans can keep an eye on our social media channels for dates and times and they are welcome to share their happy Chery experiences using the #WithCheryWithLove tag,” says Van Staden.

A convoy loaded to the brim with goodie bags travelled to Pretoria today to participate in Nelson Mandela Day.

The convoy carried 80 bags of personal hygiene products and an equal number of snack packs with sweets, drinks and other treats. They collected this precious cargo at Chery South Africa’s Head Office in Bryanston for Save the Children in Pretoria as part of their contribution to this unique global day of philanthropy.

The donation to Save the Children is part of a national challenge to Chery dealerships to show their support of Nelson Mandela Day and their local communities. Dealers were invited to come up with unique ideas to support their communities, while Chery’s Head Office in Bryanston, Johannesburg, held its own internal collection drive.

“Nelson Mandela Day is celebrated across the world, and it is a true privilege to be able to support it in South Africa, the home of our late president, and his legacy of charity and leadership.

“In the run-up to Nelson Mandela Day, we asked our fast-growing network of dealers to support their own charities, and we did the same. We see it as part of our broader #WithCheryWithLove initiative, where we are actively building a community around our products,” says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.

This is not the first, nor the last time, that Chery will support local charity drives. The head office recently joined hands with owners and dealers to collect water and sanitary products for people who have been affected by the floods in KwaZulu-Natal. The collected products were dropped off at Chery dealers in the province who, in turn, used their own Tiggo Pro vehicles to distribute the products to the communities, old age homes and clinics around them.

In similar fashion, Chery used the South African media launch of its Tiggo 7 Pro to drop off donations at deserving charities in Johannesburg. In doing this, they were joined by journalists from across the country who attended the event.

“Chery’s #WithCheryWithLove campaign started small in China and has grown to a global movement that includes Chery dealers as far afield as Qatar, South America, Russia and, of course, South Africa.

“We are extremely proud of what we have achieved under this banner in South Africa in less than a year. Our dealer network, head office staff and most importantly, our Chery owners, have shown why South Africans are known for their charity and sense of community,” says Van Staden.

Save the Children is a global charity that focuses on the promotion of education, healthcare and child protection for needy children. The South African chapter was created in 2013 and has since been actively involved in the advocacy of relevant regulation, awareness of the plight of needy children in South Africa and direct support of children throughout the country.

To join the #WithCheryWithLove movement, visit Chery’s Facebook page at https://www.facebook.com/CherySouthAfrica. You can also donate to Save The Children at https://www.savethechildren.org.za/donate-2018.

The South African – Ziningi Sibisi – was surprised by a call to the beachfront stage after completing the Absa RUN YOUR CITY 10-kilometre race. She received the keys to a Chery Tiggo 4 Pro Urban worth almost R300 000.

Ziningi was one of the hundreds of runners who completed the RUN YOUR CITY race in Durban, a 10-kilometre race through the city organised by Stillwater Sports and supported by Absa and Chery South Africa. Stillwater and Chery co-sponsored the grand prize.

To stand a chance of winning the Tiggo 4 Pro, you simply had to enter the race and complete it. This means that any of the runners waiting at the end of the race stood a fair chance to drive away in the luxury Tiggo Pro.

“We want Chery to be much more than just your car of choice. We want it to be part of your lifestyle,” says Bianca van Staden, National Marketing and Brand Manager of Chery South Africa.

“With this in mind, we made it as simple as possible to stand a chance of winning the Chery Tiggo 4 Pro. We also invited anyone in our community to enter the race and gave away a bunch of entries to make sure as many people as possible stood a chance of winning.”

The Absa RUN YOUR CITY road races are some of the most popular series on the road running calendar. The races are designed to introduce citizens in every location to highlights in their city, while creating a vibe all along the route and making it fun for both the runners, their families and supporters and anyone else who happened to join along the route.

“As Chery, we support this funky race series by providing logistics vehicles, the lead vehicle and entertainment along the route. In Durban, for instance, we created a watering point with dancing, music and a horde of supporters to give runners an extra boost for the last stretch of the race,” says Van Staden.

Chery entered South Africa in 2021 and immediately joined the global #WithCheryWithLove movement. This hashtag is the online presence of hundreds of activities by Chery dealers, fans and friends across the globe.

“ #WithCheryWithLove has taken on a life of its own. It includes updates from South African families who have taken to the road with their Tiggo Pro, dealers who have helped in their communities and runners at the Absa RUN YOUR CITY series who shared some road-running love.

“Ultimately, we want to be the brand that makes your active lifestyle possible. We invite all South Africans to share their fun activities and adventures as well as ideas for future Chery events using the #WithCheryWithLove tag,” says Van Staden.

The next Absa RUN YOUR CITY 10-kilometre run will take place on 24 September in Johannesburg.