Month: December 2021

Representatives of Chery’s Quality Control and Vehicle Development divisions were called to the stage at this year’s Quality Olympics to receive a Gold Medal, their fifth in a row, for their contribution to the science of vehicle quality.

The Quality Olympics, as it is informally known in the automotive and engineering world, is officially called the International Convention on Quality Control Circles (ICQCC). This year’s event was held in Hyderabad in India and was attended by 5 000 delegates, both digitally and in person.

The ICQCC originated in the 1970s as a way of standardising quality rules and regulations and sharing the best practices between countries and regions.

Since its start, the ICQCC has become the de facto voice on quality standards and it is supported by organisations such as the China Association for Quality, Singapore Productivity Association, Japan Alliance for Science and Technology, and Korea Standardisation Association.

The 2021 Conference in Hyderabad was no exception and representatives from across the world, including the United States, South Korea, Japan, India and China attended talks, workshops and various presentations on cutting edge research in the field of quality.

One such research presentation was from the Quality Control team at Chery.

The presentation was themed “Reducing vehicle jitter in the development stage of new models”. It focussed on the small and often imperceptible jitter or shudder in some new vehicles, which often point to an unrefined drivetrain and which, according to Chery, is best dealt with in the design phase, rather than in the workshop.

The presentation documented Chery’s own efforts to overcome some inherent mechanical challenges that are natural in all vehicles to drive down their jitter failure rate to only 0.25%. This not only signals a very refined and well-designed drivetrain, but also ensures greatly improved driving quality in all conditions and all stages of the vehicle’s life.

Chery presented their work in this field to delegates at the ICQCC and published a technical paper, which documents their research, results and suggested improvements to the benefit of the entire industry.

“Chery has always taken the user-centred approach to improve the product and marketing experience, and constantly improves user satisfaction.

“In the 2021 China Vehicle Dependability Study (VDS) report released by JD Power, the Chery Tiggo 2 Pro topped the list of Chinese mini-SUVs by an significant margin, reflecting Chery’s ultra-high quality,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

With its fifth ICQCC Gold Medal in hand, Chery will continue to focus on developing the best possible quality in its cars and SUVs.

This will no doubt help it to sustain its incredible growth across international markets as it has done this year.

Chery increased vehicle exports by 145,7% in the first eight months of this year compared to the same period last year and thereby set a new overall record of 212 959 vehicles exported from China in a single year.

Ends

For more information, contact:

Bianca van Staden

Brand Manager – Chery South Africa

082 451 1999

biancavs@mychery.com

• OMODA 5 reveals Art in Motion design language
• Platform is future proof and ready for all propulsion technologies
• New crossover confirmed for global release, including SA, Europe and Australia

Chery has lifted the veil off the production version of its much-anticipated OMODA5 Crossover SUV – and it is destined for South Africa.

The new OMODA 5 was unveiled to great applause at Auto Guangzhou 2021. It introduces a new design language for Chery and symbolises its ambition to create vehicles that successfully cross over between stunning design, leading technology and a truly rewarding driving experience.

Art in Motion

One of the main reasons for the very positive reception of the OMODA 5 is its bold and beautiful design language that deviates little from the first concept models that Chery penned to showcase the Art in Motion design language.

“There are few other industries that have the opportunity to combine beautiful design and mechanical performance like the automotive industry,” says Tony Liu, Executive Deputy General Manager, Chery South Africa.

“Unfortunately, motorists who have been enticed by beautiful and futuristic designs from motor shows are left with very watered-down designs when these designs reach the showroom floor. We are changing that with models like the OMODA 5.”

At the heart of the Art in Motion design philosophy is the idea that a design that is functional can also be incredibly beautiful. And the design has to be touched and seen from outside and experienced behind the wheel.

As such, the OMODA 5 has extremely smooth lines that appear almost liquid, while also introducing a few design firsts to the crossover segment.

These design firsts include a smart play between light and shadow in the flowing and integrated diamond matrix grille that is seamlessly integrated into the front design and that flows almost imperceptibly to the split front LED headlamps and LED daytime running lights.

The same applies to the glasshouse, where the smooth integration between the front windscreen and glossy A-pillars creates a borderless design that is repeated on the side windows and at the rear.

The flowing lines continue unbroken across the side profile and terminate in two distinct rear wings, one at the edge of the roofline and another that integrates the arrow-shaped rear lights. These were designed to lead the eye beyond the vehicle itself and create a promise of movement and an invitation to the driver to get behind the wheel.

Colour blocking

In another page from Chery’s book on Art in Motion is the tasteful and unique use of colour blocking on the exterior design.

A contrasting or complementary second colour is used to highlight some of the most characterful lines to create a bit of visual tension with the otherwise flowing design. This can be seen in the strong line below the doors, in the highlights on the slim side mirrors, in the wheels and, depending on the model, in the flowing roofline and uppermost spoiler.

Welcome inside

The interior of the OMODA 5 promises to be a treat for the eyes as much as the exterior is.

Two integrated and curved 10.25” high-definition digital screens take centre stage and will provide all vehicle and entertainment information, while also offering easy and intuitive controls of driving, comfort and entertainment settings.

The driver and front passenger can expect integrated sport front seats. As is the standard with all Chery vehicles, the cabin will offer a comprehensive list of the most modern technologies and creature comforts.

Every and any power source

One of the clearest indications of Chery’s ambition to become a technological leader is not immediately visible from outside or inside the cabin.

The OMODA 5 platform, being one of the first new models to ride on Chery’s next generation architecture, is immediately ready for both internal combustion engines and new-generation propulsion, such as hybrid, electric or hydrogen systems.

This new platform honours the promise made by Chery of advancing all types of propulsion technologies, including petrol, diesel and electric power.

The OMODA 5’s platform also meets global 5-star safety ratings, proving that performance and adaptability do not have to come at the expense of safety or structural integrity.

“It is very heartening to know that the OMODA 5, like every other new Chery, will be future-proof and that we can support every type of customer requirement, whether that is for powerful and frugal petrol and diesel engines or for quiet and comfortable electric or other propulsion systems,” says Liu.

The Chery OMODO 5 is expected in South Africa in late-2022.

Ends

For more information, contact:

Bianca van Staden

Brand Manager – Chery South Africa

082 451 1999

biancavs@mychery.com

Chery has reaffirmed its commitment to developing and improving on all types of vehicle propulsion with the recent launch of its Chery 4.0 programme.

Named Chery 4.0 Full-field Power Architecture for its reference to four distinct types of propulsion, the programme commits Chery and its thousands of research and development engineers to the development of fuel, hybrid, pure electric and hydrogen power plants. This programme will run from 2021 to 2030.

“The most important part of this new promise of technological development is our commitment to development. Put differently, we are not simply saying that we will continue to manufacture these four distinct types of propulsion, but we will improve on them at every step,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

Liu explains that, for instance, in the case of internal combustion and hybrid engines, Chery has been able to increase these engines’ thermal efficiency to 45%. Not only is this level of thermal efficiency well above the industry standard, but it also allowed Chery to offer fuel savings compared to traditional engines and first-generation hybrid systems, by up to 95%.

Chery’s single-minded commitment to developing the best possible propulsion systems was recognised at this year’s China Heart Engine Awards.

China Heart is considered one of the three most authoritative engine awards, alongside the Ward Top Ten Engine Awards and the International Engine of the Year Awards. It has been held for the past 16 years and have featured 9 of Chery’s proprietary engines in the Top 10 Awards.

This year, the awards went one step further by picking the new Chery 2.0T GDI engine as its overall winner.

This petrol engine uses Chery’s second-generation i-HEC combustion system and an ultra-high direct injection system of 350 bars to deliver an impressive 192 kW and 400 Nm of torque. Importantly, the engine has a maximum thermal efficiency of 41%, making it one of the most efficient and strongest pound-for-pound engines in the competition and arguably in the world.

The winning 2.0T GDI engine follows earlier news that Chery has set a new standard for a full hybrid system.

This new Chery Hybrid System uses three electric motors to offer full four-wheel drive, a 0-100 km acceleration in less than five seconds and an average fuel consumption figure of less than 1 litre per 100 km.

The Chery Hybrid system has nine distinct working modes and 11 combined gears for the most optimal performance in any situation.

“With so many innovations, real-world performance and fuel consumption figures that have rarely been seen before and the promise of even more innovation in the new future, Chery has earned the moniker of ‘Technological Chery’ in China. We look forward to showcasing these technologies to our South African customers,” says Liu.

A range of new internal combustion, hybrid and electric options is available on the Tiggo 8 Pro, which is also earmarked for South Africa in 2022.

Ends

For more information, contact:

Bianca van Staden

Brand Manager – Chery South Africa

082 451 1999

biancavs@mychery.com