Month: November 2020

A new round of technological revolution represented by the Internet, big data, cloud computing, artificial intelligence and others is now triggering profound changes in the global manufacturing industry. As an epitome of traditional manufacturing, the auto industry is entering an unprecedented period of change.

On November 8, in the China 2020 Wisdom • Win New-generation Auto Electronics Summit Forum, Chery exhibits a batch of Black Technology achievements in the form of road show, making Chery once again become the focus of the auto industry and the scientific and technological innovation industry.

The said 6 projects are industry-university-research collaboration projects, i.e. big data public opinion analysis platform, smart cockpit system, hydrogen fuel-cell vehicle and test platform, multi-material integration new-energy vehicle lightweight platform, distributed electric drive system, intelligent wire control. All of them are in a leading position in the industry.

Taking Multi-material Integration New-energy Vehicle Lightweight Technology R&D and Industrial Application as an example, the project implements large-scale industrial application of the aluminum alloy auto parts (body frame, front bumper beam, control arm, steering knuckle, etc.), the application and research of magnesium alloy auto parts (hubs, CCB, battery lower shell, steering column, etc.), the application technology development capacity reserve of carbon fiber composite auto parts (hood) , so as to realize the vehicle weight loss of about 100 kg. The aluminum alloy body frame, front bumper beam, control arm, steering knuckle and other components developed by the project have been applied to Chery vehicles and will be further promoted in the future.

As for hydrogen energy, the Fuel-cell Vehicle and Key Technology Development Project of Chery achieved great achievements. As a pioneer in China’s energy saving and new-energy vehicles, Chery has successfully developed the fourth generation of fuel-cell vehicles. On this basis, the project team has developed ARRIZO 5. The hydrogenation only takes 3 minutes while the endurance is up to 700 km. Chery has mastered the core technical capabilities of fuel-cell passenger vehicle integration and matching technology, fuel-cell vehicle energy management strategy development, and fuel-cell vehicle control strategy research and development.

In addition, the full wire control chassis system of this release supports two advanced functions: wire control, and wire control steering. The brake-by-wire system has the characteristics of fast response speed and short pressure building time. When the system fails, the mechanical backup braking capacity can be used to realize vehicle deceleration, which is significantly better than the national standard. The steer-by-wire system has fast response speed and short execution time, which can meet the requirements of high-level automatic driving. The brake-by-wire system has been calibrated and verified, and it is ready to be matched on some Chery models. The prototype development and installation verification of the steer-by-wire system have also been completed. In the future, the system will be further improved and promoted to the market with the help of the full wire control chassis project.

The display of the six major industrial projects not only represents Chery’s deep accumulation of technological innovation over the past 20 years, but also Chery’s advance layout of forward-looking technologies for future automobiles. Chery will aim at the development trend of the automotive electronics industry, further organize high-quality expert resources in the industry, build a platform for technical exchange and cooperation, promote the engineering and industrialization of technological achievements, and contribute to the development of the new-generation automotive electronics industry.

At the 2020 Summit on Global Image of Chinese Enterprises, advised by the Publicity Department of the CPC Central Committee, the State-owned Assets Supervision and Administration Commission of the State Council (SASAC) and the All-China Federation of Industry and Commerce, hosted by the China Foreign Languages Publishing Administration (CFLPA), Chery was listed among “2020 Top 20 Chinese Enterprises with the Best Global Image” (“Belt and Road” Edition) for its years of results in overseas brand building, moving into the top 10 along with enterprises like Huawei, Lenovo and Alibaba. This is the 5th time that Chery has won this honor and Chery came out on top in the auto industry.

From July to September 2020, CFLPA and China Report Magazine conducted the 6th Chinese Enterprise Global Image Survey along with the Academy of Contemporary China and World Studies and Kantar Group. Through a big data analysis, 120 Chinese enterprises operating in 12 “Belt and Road” countries were selected as analytical samples for the survey. 6,000 citizens in Asia, Europe, Africa, South America and other regions were interviewed. After a model analysis of 4 first-level indicators and 20 second-level indicators, a list of “Top 20 Chinese Enterprises with the Best Global Image” (“Belt and Road” Edition) rolled out.

2020 marks the 20th year of Chery’s globalization. As the first Chinese independent brand to the international auto market, over the 20 years, Chery has implemented a “three-step” globalization plan, and gradually figured out a “Chery scheme” for the globalization of Chinese brands from “going out” and “going in” to “going up”.

Under the “Belt and Road” initiative, Chery has stepped up operations in Ukraine, Russia, Egypt and other “Belt and Road” countries. After years of operations, Chery has established longstanding and friendly cooperation with its partners in most “Belt and Road” countries, and become a well-known auto brand in key markets like Russia and Egypt. To date Chery has established the Wuhu headquarters, global R&D bases in Shanghai, Europe, North America, Brazil, and developed 10 overseas plants, over 1,500 dealers and service outlets. Chery’s overseas production capacity has totaled 200,000 units per year. Chery has exported auto products to over 80 countries and regions, of which 46 are along the “Belt and Road”. With cumulative exports of over 1.65 million units, Chery has been China’s largest passenger vehicle exporter for 17 consecutive years.

While Chery was listed among “2020 Top 20 Chinese Enterprises with the Best Global Image”, Chery’s anti-epidemic case was selected by the Information Center of SASAC as an outstanding case of global image building of Chinese enterprises in 2020 (overseas anti-epidemic category).In the global anti-epidemic campaign this year, Chery provided over 1 million articles of medical supplies, anti-epidemic experience and humanitarian aid to more than 20 countries and regions, supporting overseas markets in fighting the epidemic and resuming work.

Entering key European and American markets is an integral part of Chery’s globalization strategy according to its “three-step” plan. After accumulating some experience in Italy and other overseas markets, Chery has accelerated operations in Europe and America in ways such as technology cooperation and product cooperation.

EXEED TXL, an all-scenario super five-star SUV, was launched in Russia on October 22, 2020. As an independent premium brand, EXEED has built products up to international standards with global vision to deliver quality Chinese products to the world. The launch of EXEED TXL in Russia marks the start of EXEED’s new journey of globalization.

EXEED causes panic buying in Russia, shows new height of China’s auto industry

EXEED intended to enter Russia early and won the “2020 Breakthrough Award” in the selection of “Models of the Year”, a Russian national auto award in September 2020. The honor shows consumers’ recognition of EXEED’s R&D strength and product platform.

Newly-launched EXEED TXL will target male consumers with strong mind and on the career rise in Russia’s medium & high-end auto market. The model was highly recognized by Russian consumers and caused panic buying upon launch for its ultra-long 2,800mm wheel base, luxury craftsmanship and persistently outstanding quality in extreme cold.

EXEED aims to deliver globally competitive products, all-scenario super five-star EXEED TXL conquers Russian consumers

EXEED aims to deliver globally competitive products based on Chery’s top international R&D team and 23 years of mature experience in auto manufacturing.

EXEED TXL launched in Russia comes in two four-wheel-drive variants. The standard five-seat configuration, combined with “super five-star” safety, intelligence, space, exterior and quality, offers Russian consumers a premium mobility experience beyond expectation, and shows the model’s outstanding manufacturing strength and solid process quality. With the five-star + safety DNA of the EXEED brand, the model is a premium intelligent vehicle defining global quality.

Over the decades, China’s auto industry has forged ahead to achieve breakthrough and go global. The launch of EXEED TXL in Russia marks a new step of Chinese premium brands in globalization. EXEED will continue to develop and lead Chinese premium brands in delivering more popular Chinese products to global consumers.